A wick is small, but it carries the light. Wickwise is the quiet, dependable thread that keeps a school organized and its families connected — warm like a flame, steady like navy ink.
Every part of the identity comes from one picture: a candle flame — learning, warmth, guidance — standing on a "W" that also reads as an open book's edge and a calm wave of connection.
Use the full logo where there is room, and the mark alone for small spaces (app icon, favicon, avatars). Keep clear space around it equal to the height of the "W".
Navy carries the brand; amber is the spark — used for one action or highlight at a time, never as a large background behind text.
#0E2238Primary · text · headers#1F3B63Gradients · hover#F5A524Main action · highlights#E07A10Flame shading · accents#FFD27AFlame tip · light accents#FFF3D6Soft amber surfaces#F6F8FBPage background#6B7A90Secondary textInter for English and IBM Plex Sans Arabic for Arabic — two families designed to sit side by side with the same calm, modern rhythm.
We write the way a kind, experienced teacher talks: clear, warm and to the point.
Short sentences and everyday words. "Send for review", not "Initiate submission workflow".
Encouraging and polite — "Lovely work!", "Please try again" — never cold or technical.
No alarms, no hype. We guide people to the next step instead of shouting.
Arabic and English are equals. Every message is written for both, not just translated.